The original luxury sports fashion brand, BOGNER stands for effortless elegance on the slopes and off. It was pioneering designer Maria Bogner, wife of Olympic skier and company founder Willy Bogner Sr., who first made the connection between fashion and function. Since then, each BOGNER collection has represented an incomparable mix of chic and sportive, timeless and technical. Ever evolving, always surprising, the brand remains as contemporary today as it was at is founding.

While the BOGNER brand bundles the fashion and sport collections in the „World of Athluxury“, FIRE+ICE focuses on the „Urban Performance“ segment. Based on the 1980’s legendary ski film „Fire and Ice“ by Willy Bogner, the FIRE+ICE brand was created in 1989 as a fashionable counterpart to a young and active lifestyle. Until today, FIRE+ICE is successfully responding to fashion trends with a signature mix of fearless, freeride attitude and contemporary urban style.

Sports and modern elegance result in an ideally balanced amenities line, which emphasizes an individual style full of power and zeitgeist, freedom and luxury. The floral-fresh fragrance enlivens your body and mind with an expressive, dynamic scent composition featuring citrus and orange notes, jasmine and rose notes on a slightly woody musk base.

Discover a premium collection with a
wide dispenser range,
complemented by toiletries in
BOGNER signature colors – a
modern selection for your property.